Sales are soaring of high-end cook-at-home dinner boxes that recreate a restaurant experience It is expensive, it is niche, and the market seems crowded. Yet the meal-kit delivery dinner has become one of Britain's biggest consumer success stories of the year. Who would fork out an average of £20 for a two-person meal they cook themselves? In a pandemic, it turns out customers have spent hundreds of millions of pounds doing just that. Last week, Nestlé beat off competition from Waitrose to acq...
Take one lockdown, add a gourmet meal kit ... and taste the success
The Guardian - 15 Nov 2020 10:45
Sales are soaring of high-end cook-at-home dinner boxes that recreate a restaurant experience It is expensive, it is niche, and the market seems crowded. Yet the meal-kit delivery dinner has become one of Britain's biggest consumer success stories of the year. Who would fork out an average of £20 for a two-person meal they cook themselves? In a pandemic, it turns out customers have spent hundreds of millions of pounds doing just that. Last week, Nestlé beat off competition from Waitrose to acq...
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